"Working with him and the team has been a breeze. They've overdelivered and help us move the needle."
Davie Fogarty
The Oodie
"They have been absolute G's to work with. Honestly it was epic. Thank you."
Alex Hormozi Team
Acquisition.com
"Working with them has been an amazing experience and can't recommend them enough as a solid partner."
Alex Brown
Dollar Beard Club
"The organization and delivery in general, you're the best agency that I have worked with by far."
Iman Gadzhi Team
educate
"We at Huel are even more impressed with your CRO expertise. Excited to work together!"
William Paterson
HUEL
"We have been working together for years now and put together some really awesome Tests."
Greg O'Gallagher
Kinobody
Who is this for?
8- and 9-Figure D2C Brands Who Are Facing A Single, Complicated Issue…
The Rising Cost Of CPA’s & CPC, An Incoming Economic Downturn, And Traffic Not Converting Like It Used To…
As the Founder of a Brand with more than $10m in yearly revenue, you’ve already established initial proof of concept for your product and marketing channels.
You’ve made it into the pond of the bigger fish.
You’ve achieved initial cash flow and lifestyle upgrades.
And while that’s all great, it’s still far away from escape velocity.
The challenges and objectives for you as the Founder shift from validating your business case in the initial Proof of Concept with Paid Acquisition & Product to now scaling efficiently and profitably.
Capital binding factors like overheads, inventory & ad spend are forcing functions for quick cash flow realization.
You have to make money on the front end to scale further.
Which is why you also have to shift from the nitty-gritty stuff like validating new creatives, audiences or channels to the bigger picture: How much can you effectively spend to acquire new customers?
And even more importantly:
Can you spend more money than your competition who is bidding for the same audience?
Nothing is worse than having the superior product but being bullied from a competitor who optimized his paid acquisition funnels and is able to outspend you and afford higher CPA’s.
I’m going to repeat a phrase that’s been repeated by many of the most successful marketers of all time, including Dan Kennedy and Michael Masterson:
“He or she who can afford to spend the most to acquire a new customer, wins.”
This is so true, because if you can afford to spend more than your competitors to acquire a new customer… then you’ll get all the customers!
Whoever Can Spend the Most, Wins.
Putting this in the context of the current market situation we’re in:
Layoffs, recession, war, inflation & lower purchasing power are stressing almost everyone and force adaptation.
It’s the survival of the fittest.
A common sentence these days is: “I wish I had the CPL / CPC / CAC from 5 years ago…”.
A common sentence in 2029 will be: “I wish I had the CPL / CPC / CAC from 2024…”.
Making money is about beating time.
You can beat time in eCommerce through: Volume & Efficiency.
The Problem with Volume (meaning a high scale) is that you have to have a profitable customer acquisition machinery.
But ad costs are ever rising. You will hit a limit soon, especially because you target colder audiences that are less aware.
While there is still some scale effect left in 2024, the product & shipping costs are still rising. So if you spend more money on the product, you also need to lower your CPA to keep your profit margin constant.
Plus, ad costs are – as said – always rising. The recession and inflation eat the buying power away. Competition is increasing by the hour.
The only way to beat this race is by improving efficiency.
Because more efficiency allows us to scale to more volume more profitably in less time.
Accelerated Growth Model: The definite way to hyper-efficient growth in the shortest time-frame possible.
For context my Name is Carl Weische. I’ve built and refined the Accelerated Growth Model for the past 5+ years.
The biggest brands in the space come to us to solve capital efficient growth and maximize the performance of their sales funnels.
This includes names like:
Alex Hormozi from Acquisition.com
Iman Gadzhi from educate.io
Davie Fogarty from The Oodie
Greg O’Gallagher from Kinobody
HUEL
Over 200 eCommerce Brands at 8- or 9-Figure Revenue, hundreds of millions generated, our track record is not even funny.
The Accelerated Growth Model is the 3-step standard operating procedure we use to ensure that every brand can scale as efficiently and profitably as possible.
This creates the data-driven process for decisions with the highest probability of success and reduces the risk of failure to a minimum.
To achieve this, we feed data points from your market, target audience and customers into our data intelligence solution so that we can close specific gaps in the conversion process.
In the next step we then develop hypotheses to continuously adapt the customer journey to the state of the art and achieve the highest conversion probability with the highest order value.
This enables you to solve the forcing functions of the market and buy into an unfair advantage.
The first thing we do in the ramp up is generating Powerful Data Intelligence:
Execution: We build a solid foundation for data-driven decision-making and gain deep insights into the target audience.
Outcome: A well-integrated tech stack, comprehensive data analysis, and a thorough understanding of the target audience.
In the current market situation, you win if you use your data better than your competitors.
You generate valuable data points on your website all day long:
Which customer journey your customers have
Where your users click and how they scroll
At what point they abandon the purchase process
And which pages are crucial for conversion
So it's about making faster and better decisions, with the highest probability of success and a data-driven process.
And we're doing this whole scenario on steroids, here's why:
Over the last four years, we have gained groundbreaking insights into customer data. That's why we know exactly what works for the biggest players in the industry in terms of paid acquisition and their funnels.
For you, this means that you can see market trends before they happen and act accordingly. It also means that you are always one step ahead of your competition, because you can use the insights of the world's biggest brands to your advantage.
In the onboarding process, we set up the complete tracking solution for you individually and feed your data into our software.
If you have an 8-Figure brand you spend thousands of dollars every single day to buy:
hundreds of thousands of impressions
tens of thousands of visitors
and hundreds of abandoned shopping carts
In step 1, we first carry out a big data analysis to close ALL gaps in the conversion process. In other words, we quickly get more money out of your current set-up.
Let’s say you have 5,000 abandoned carts per month at a $60 AOV. That’s $300,000 per month in revenue that you don’t collect.
If you can only get 10% more of those to follow through with the checkout process… You’ll directly add another 7-Figures in revenue per year.
This traffic is already there. This means we need to gain a crystal-clear understanding of why users abandon the purchase process and where we need to optimize.
Which is why we set up the Data Stream Tech Stack to collect valuable quantitative & qualitative data points.
Many organizations have no data at all OR their data is flawed. This is due to mistakes in tracking or data cleaning. Therefore you have to set up targeted tracking to understand exactly how users are behaving.
The three data streams needed to build something useful include:
Market Data (Pre Purchase: current technologies, trends, active forces, and winds blowing in an environment.
Website Data (During Purchase: activities the prospect is trying to do or doing, the path they are on, and the specific forces acting on them.
Customer Data (Post Purchase: specific reasons that lead to prospects turning into customers and customers buying repeatedly.
Most entrepreneurs have the basics covered: they understand how to build and how the technology works. However, they are missing how the technology applies in a way that makes it useful.
We need all 3 streams for a holistic understanding of the customer journey.
In the second step we hypothesize iterations to create a state of the art customer experience:
Execution: We identify bottlenecks along the customer journey and craft CRO Iterations to maximize conversions at every stage of the funnel.
Outcome: A collection of CRO Iterations with improved design & copywriting, ready to be battle-tested.
Many online stores have great products. Most visitors are also interested in the products and would benefit from the products.
But unfortunately the site does not manage to convince the visitors of the added value of the product, because:
copy does not address the visitors
the site does not match the product in terms of design
or the site makes it unnecessarily difficult for the visitor to interact with it and get to the destination
Competitors with inferior products convince potential customers with appealing designs and at the same time can retrieve higher prices.
Optimizing Copy + UX/UI allows to attract customers cheaper and make more profit with them because you have a message match:
Consistent and appealing design strengthens brand image
Potential for brand ambassadors to appear, who in turn represent the brand and convince other potential customers to buy it
Higher market capitalization and possibility to address all customer segments or to earn money with all customer segments and not to leave it to the competition.
BUT…
Most Brand Operators make changes on their website following one of 2 ways:
Go to the competitor's site and copy the design elements without knowing whether the competitor has tested the design elements or not.
Make changes based on their own preferences without knowing what impact the changes will have
They invest resources to implement arbitrary changes AND cannot properly analyze the impact of the changes after.
Here’s the better way:
Based on the target group analysis, the behavior patterns with the highest CR probability are determined and tested. Through test results, we determine the actual performance of the Behavior Patterns for the target group:
Why do your customers buy?
What is their main motive?
What are their pain points?
And what do we need to do to persuade them to buy?
We take a close look at your pages and define the initial ideas for the AB tests. We then compare this with the data and analyses we have done.
Meaning we combine the data intelligence with consumer psychology to create Conversion Optimization Iterations.
The deep target audience understanding achieved through AI-powered data analysis forms the basis for optimizing the entire customer journey.
At this stage we combine all of the quantitative & qualitative data points and use scientifically based methods to get a deep understanding about the most important factor of the customers: Why they buy (Their Motivation).
The second most important factor is why they don’t buy. So based on the data you can derive their Fears, Uncertainties & Doubts. This tells you how you need to position the product for the highest conversion possible. And it tells you which psychological triggers to use with the target audience.
Example: We work with a brand that sells Gut health supplements.
Their target group is women who are around 40-70 years old and in the menopause. You can really see that different values are relevant to age.
This means that at different ages, a different value is very far ahead. Things like security, well being, happiness and family come into play.
For women aged 20-30, it's a different story.
Accordingly, the copywriting must of course be geared towards this. The visual language also adapts:
We go through this process of analyzing data streams and combining them with consumer psychology over and over and over again.
Lastly we set up a Scientific Testing Process to build a state of the art customer journey with the highest conversion probability and order value:
Execution: We set up a Split Testing Program to validate the CRO Iterations and then quickly implement them into the live website.
Outcome: A streamlined and data-driven testing process that leads to increased conversion rates and revenue.
For a successful improvement of your conversion rate & AOV, the main component is how quickly and how well you can deliver new test ideas in your campaigns.
Success of a testing program depends on 2 factors:
Testing Velocity → How many tests are performed in a given time.
Testing Success → What uplift is achieved when tests are successful.
Meaning you have to maximize the Quantity output of ideas, and make sure that every single idea has the highest Quality possible
Current Symptoms:
Most Store owners and “CRO agencies” are whack with both of these because they don't know the right testing process to get reliable results
They are using wrong methodologies to evaluate the results and types of Tests to fit the requirement (E.g. Multi Armed Bandit tests during BFCM) to make Testing Velocity/Testing Success work best for their use case
Ultimately their results aren’t reliable because they do not follow statistical SOP’s to validate results
This leads to:
Founders waste valuable resources to produce unreliable results with wrong A/B Testing process, which they implement on their store believing to increase their sales, while actually decreasing them (False Positives)
Most testing programs do not generate reliable data + tie up unnecessary resources and are thus for the garbage can...
We set up a proper CRO Ideation Program to ensure success.
Through our approach, we get the maximum out of tests/uplift, generating reliable results that the customer can rely on/make informed decisions for their business based on.
At the same time we learn more about the target group through reliable results.
We implement 2 systems for this:
Testing Velocity: To ensure quantity, we set up a Testing Machine for you. This means that we have a structured process with which we can test countless iterations every month, with efficient time expenditure.
Testing Success: To ensure quality, we have a scientific testing process. This means that we break down exactly which CRO iterations work and meticulously analyze why. We record this in the process and our team dynamically adapts the entire conversion optimization process to these insights.
Here’s the thing: everyone can go on your website and create 100 CRO Ideas. That’s not difficult.
But having a data-driven process in place that combines your data streams with consumer psychology, that delivers CRO Ideas with the highest probability of success…
That’s the clue.
Here's what industry Titans are saying:
“We own a portfolio of brands and are doing $30m a year. I want to recommend Carl as a CRO Specialist and overall amazing person to work with."
Alex Fedotoff
DTC Brands
"We have been working with them since August 2022.
Their work is extremly professional and they generate a lot of additional revenue for us."
Serkan Dagdelen
Makani Germany
"Working with him and the team has been a breeze. They've overdelivered and help us move the needle."
Davie Fogarty
The Oodie
"We have been working together for years now and put together some really awesome Tests."
Greg O'Gallagher
Kinobody
"We've been working with them for about two months and they have been super professional. They added over half a million to our bottom line already."
Ignasi Faus
Cocunat Beauty
"Once you go from 6- to 7-Figures a month you need to start doing CRO & AB Testing. The Results have been really good right from the Start."
Alexander Adlung
Naturtreu
"Quick Testimonial for Accelerated Agency. We've worked with them on a few of our brands. They're the best CRO Agency I've ever worked with."
Paul Niklas
OzziMozzie
"They are CRO Experts and have completely changed the trajectory of my business.
I attribute a lot of this success and growth to ACCELERATED and optimizing our Funnels."
Akaash Pakeerathan
Nomisk
“We own a portfolio of brands and are doing $30m a year. I want to recommend Carl as a CRO Specialist and overall amazing person to work with."
Alex Fedotoff
DTC Brands
"We have been working with them since August 2022.
Their work is extremly professional and they generate a lot of additional revenue for us."
Serkan Dagdelen
Makani Germany
"Working with him and the team has been a breeze. They've overdelivered and help us move the needle."
Davie Fogarty
The Oodie
"We have been working together for years now and put together some really awesome Tests."
Mastermind Presentation: FULL Conversion Optimization Process
This Video is a recording of a Live Presentation I did at the Alex Fedotoff Mastermind in New York City, where I break down our complete CRO & AB Testing Process step by step.
We've been working together with Cocunat since early 2023 and ran tons of successful tests across their customer journey. The key to their success has been front-end offers that work well on cold traffic and having a dialled in sales funnel.
THIS will change how you build Landing Pages forever
Make landing pages so good that your manufacturer has trouble keeping up and your wife gives you "that look" again because you have $100K days back to back.
Product Pages for 9-Figure Brands
What’s really interesting: building high-converting pages that convert at scale.
That's why I recorded a complete breakdown of how we built the new Product Page for one of the biggest DTC Brands Worldwide: The Oodie.