How to go from $10M → $25M in 2025
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Trusted by over 204+ Brands:
Trusted by over 204+ Brands:
"Working with him and the team has been a breeze. They've overdelivered and help us move the needle."
Davie Fogarty
The Oodie
"They have been absolute G's to work with. Honestly it was epic. Thank you."
Alex Hormozi Team
Acquisition.com
"Working with them has been an amazing experience and can't recommend them enough as a solid partner."
Alex Brown
Dollar Beard Club
"We at Huel are even more impressed with your CRO expertise. Excited to work together!"
William Paterson
HUEL
"We have been working together for years now and put together some really awesome Tests."
Greg O'Gallagher
Kinobody
"They made us $500.000 more in the first 2 months. Amazing Team."
Ignasi Faus
Cocunat Beauty
Who is this for?
8- and 9-Figure D2C Brands Who Are Facing A Single, Complicated Issue…
The Rising Cost Of CPA’s & CPC, An Incoming Economic Downturn, And Traffic Not Converting Like It Used To…
As the Founder of a Brand with more than $10m in yearly revenue, you’ve already established initial proof of concept for your product and marketing channels.
You’ve made it into the pond of the bigger fish.
You’ve achieved initial cash flow and lifestyle upgrades.
And while that’s all great, it’s still far away from escape velocity.
The challenges and objectives for you as the Founder shift from validating your business case in the initial Proof of Concept with Paid Acquisition & Product to now scaling efficiently and profitably.
Capital binding factors like overheads, inventory & ad spend are forcing functions for quick cash flow realization.
You have to make money on the front end to scale further.
Which is why you also have to shift from the nitty-gritty stuff like validating new creatives, audiences or channels to the bigger picture: How much can you effectively spend to acquire new customers?
And even more importantly:
Can you spend more money than your competition who is bidding for the same audience?
Nothing is worse than having the superior product but being bullied from a competitor who optimized his paid acquisition funnels and is able to outspend you and afford higher CPA’s.
I’m going to repeat a phrase that’s been repeated by many of the most successful marketers of all time, including Dan Kennedy and Michael Masterson:
“He or she who can afford to spend the most to acquire a new customer, wins.”
This is so true, because if you can afford to spend more than your competitors to acquire a new customer… then you’ll get all the customers!
Whoever Can Spend the Most, Wins.
Putting this in the context of the current market situation we’re in:
Layoffs, recession, war, inflation & lower purchasing power are stressing almost everyone and force adaptation.
It’s the survival of the fittest.
A common sentence these days is: “I wish I had the CPL / CPC / CAC from 5 years ago…”.
A common sentence in 2029 will be: “I wish I had the CPL / CPC / CAC from 2024…”.
Making money is about beating time.
You can beat time in eCommerce through: Volume & Efficiency.
The Problem with Volume (meaning a high scale) is that you have to have a profitable customer acquisition machinery.
But ad costs are ever rising. You will hit a limit soon, especially because you target colder audiences that are less aware.
While there is still some scale effect left in 2024, the product & shipping costs are still rising. So if you spend more money on the product, you also need to lower your CPA to keep your profit margin constant.
Plus, ad costs are – as said – always rising. The recession and inflation eat the buying power away. Competition is increasing by the hour.
The only way to beat this race is by improving efficiency.
Because more efficiency allows us to scale to more volume more profitably in less time.
Accelerated Growth Model: The definite way to hyper-efficient growth in the shortest time-frame possible.
For context my Name is Carl Weische. I’ve built and refined the Accelerated Growth Model for the past 5+ years.
The biggest brands in the space come to us to solve capital efficient growth and maximize the performance of their sales funnels.
This includes names like:
- Alex Hormozi from Acquisition.com
- Davie Fogarty from The Oodie
- Greg O’Gallagher from Kinobody
- HUEL
Over 200 eCommerce Brands at 8- or 9-Figure Revenue, hundreds of millions generated, our track record is not even funny.
The Accelerated Growth Model is the 3-step standard operating procedure we use to ensure that every brand can scale as efficiently and profitably as possible.
This creates the data-driven process for decisions with the highest probability of success and reduces the risk of failure to a minimum.
To achieve this, we feed data points from your market, target audience and customers into our data intelligence solution so that we can close specific gaps in the conversion process.
In the next step we then develop hypotheses to continuously adapt the customer journey to the state of the art and achieve the highest conversion probability with the highest order value.
This enables you to solve the forcing functions of the market and buy into an unfair advantage.
Activity 1: Powerful Data Intelligence
The first thing we do in the ramp up is generating Powerful Data Intelligence:
Execution: We build a solid foundation for data-driven decision-making and gain deep insights into the target audience.
Outcome: A well-integrated tech stack, comprehensive data analysis, and a thorough understanding of the target audience.
In the current market situation, you win if you use your data better than your competitors.
You generate valuable data points on your website all day long:
- Which customer journey your customers have
- Where your users click and how they scroll
- At what point they abandon the purchase process
- And which pages are crucial for conversion
So it's about making faster and better decisions, with the highest probability of success and a data-driven process.
And we're doing this whole scenario on steroids, here's why:
Over the last four years, we have gained groundbreaking insights into customer data. That's why we know exactly what works for the biggest players in the industry in terms of paid acquisition and their funnels.
For you, this means that you can see market trends before they happen and act accordingly. It also means that you are always one step ahead of your competition, because you can use the insights of the world's biggest brands to your advantage.
In the onboarding process, we set up the complete tracking solution for you individually and feed your data into our software.
If you have an 8-Figure brand you spend thousands of dollars every single day to buy:
- hundreds of thousands of impressions
- tens of thousands of visitors
- and hundreds of abandoned shopping carts
In step 1, we first carry out a big data analysis to close ALL gaps in the conversion process. In other words, we quickly get more money out of your current set-up.
Let’s say you have 5,000 abandoned carts per month at a $60 AOV. That’s $300,000 per month in revenue that you don’t collect.
If you can only get 10% more of those to follow through with the checkout process… You’ll directly add another 7-Figures in revenue per year.
This traffic is already there. This means we need to gain a crystal-clear understanding of why users abandon the purchase process and where we need to optimize.
Which is why we set up the Data Stream Tech Stack to collect valuable quantitative & qualitative data points.
Many organizations have no data at all OR their data is flawed. This is due to mistakes in tracking or data cleaning. Therefore you have to set up targeted tracking to understand exactly how users are behaving.
The three data streams needed to build something useful include:
- Market Data (Pre Purchase: current technologies, trends, active forces, and winds blowing in an environment.
- Website Data (During Purchase: activities the prospect is trying to do or doing, the path they are on, and the specific forces acting on them.
- Customer Data (Post Purchase: specific reasons that lead to prospects turning into customers and customers buying repeatedly.
Most entrepreneurs have the basics covered: they understand how to build and how the technology works. However, they are missing how the technology applies in a way that makes it useful.
We need all 3 streams for a holistic understanding of the customer journey.
Activity 2: Full Funnel Conversion Optimization
In the second step we hypothesize iterations to create a state of the art customer experience:
Execution: We identify bottlenecks along the customer journey and craft CRO Iterations to maximize conversions at every stage of the funnel.
Outcome: A collection of CRO Iterations with improved design & copywriting, ready to be battle-tested.
Many online stores have great products. Most visitors are also interested in the products and would benefit from the products.
But unfortunately the site does not manage to convince the visitors of the added value of the product, because:
- copy does not address the visitors
- the site does not match the product in terms of design
- or the site makes it unnecessarily difficult for the visitor to interact with it and get to the destination
Competitors with inferior products convince potential customers with appealing designs and at the same time can retrieve higher prices.
Optimizing Copy + UX/UI allows to attract customers cheaper and make more profit with them because you have a message match:
Consistent and appealing design strengthens brand image
Potential for brand ambassadors to appear, who in turn represent the brand and convince other potential customers to buy it
Higher market capitalization and possibility to address all customer segments or to earn money with all customer segments and not to leave it to the competition.
BUT…
Most Brand Operators make changes on their website following one of 2 ways:
- Go to the competitor's site and copy the design elements without knowing whether the competitor has tested the design elements or not.
- Make changes based on their own preferences without knowing what impact the changes will have
They invest resources to implement arbitrary changes AND cannot properly analyze the impact of the changes after.
Here’s the better way:
Based on the target group analysis, the behavior patterns with the highest CR probability are determined and tested. Through test results, we determine the actual performance of the Behavior Patterns for the target group:
- Why do your customers buy?
- What is their main motive?
- What are their pain points?
- And what do we need to do to persuade them to buy?
We take a close look at your pages and define the initial ideas for the AB tests. We then compare this with the data and analyses we have done.
Meaning we combine the data intelligence with consumer psychology to create Conversion Optimization Iterations.
The deep target audience understanding achieved through AI-powered data analysis forms the basis for optimizing the entire customer journey.
At this stage we combine all of the quantitative & qualitative data points and use scientifically based methods to get a deep understanding about the most important factor of the customers: Why they buy (Their Motivation).
The second most important factor is why they don’t buy. So based on the data you can derive their Fears, Uncertainties & Doubts. This tells you how you need to position the product for the highest conversion possible. And it tells you which psychological triggers to use with the target audience.
Example: We work with a brand that sells Gut health supplements.
Their target group is women who are around 40-70 years old and in the menopause. You can really see that different values are relevant to age.
This means that at different ages, a different value is very far ahead. Things like security, well being, happiness and family come into play.
For women aged 20-30, it's a different story.
Accordingly, the copywriting must of course be geared towards this. The visual language also adapts:
We go through this process of analyzing data streams and combining them with consumer psychology over and over and over again.
Activity 3: Rapid Testing Approach
Lastly we set up a Scientific Testing Process to build a state of the art customer journey with the highest conversion probability and order value:
Execution: We set up a Split Testing Program to validate the CRO Iterations and then quickly implement them into the live website.
Outcome: A streamlined and data-driven testing process that leads to increased conversion rates and revenue.
For a successful improvement of your conversion rate & AOV, the main component is how quickly and how well you can deliver new test ideas in your campaigns.
Success of a testing program depends on 2 factors:
- Testing Velocity → How many tests are performed in a given time.
- Testing Success → What uplift is achieved when tests are successful.
Meaning you have to maximize the Quantity output of ideas, and make sure that every single idea has the highest Quality possible
Current Symptoms:
- Most Store owners and “CRO agencies” are whack with both of these because they don't know the right testing process to get reliable results
- They are using wrong methodologies to evaluate the results and types of Tests to fit the requirement (E.g. Multi Armed Bandit tests during BFCM) to make Testing Velocity/Testing Success work best for their use case
- Ultimately their results aren’t reliable because they do not follow statistical SOP’s to validate results
This leads to:
Founders waste valuable resources to produce unreliable results with wrong A/B Testing process, which they implement on their store believing to increase their sales, while actually decreasing them (False Positives)
Most testing programs do not generate reliable data + tie up unnecessary resources and are thus for the garbage can...
We set up a proper CRO Ideation Program to ensure success.
Through our approach, we get the maximum out of tests/uplift, generating reliable results that the customer can rely on/make informed decisions for their business based on.
At the same time we learn more about the target group through reliable results.
We implement 2 systems for this:
- Testing Velocity: To ensure quantity, we set up a Testing Machine for you. This means that we have a structured process with which we can test countless iterations every month, with efficient time expenditure.
- Testing Success: To ensure quality, we have a scientific testing process. This means that we break down exactly which CRO iterations work and meticulously analyze why. We record this in the process and our team dynamically adapts the entire conversion optimization process to these insights.
Here’s the thing: everyone can go on your website and create 100 CRO Ideas. That’s not difficult.
But having a data-driven process in place that combines your data streams with consumer psychology, that delivers CRO Ideas with the highest probability of success…
That’s the clue.
The outcome of the Accelerated Growth Model:
Maximized efficiency, profitability, scalability and Enterprise Value.
Compound Effect of all 3 Activities and rapid repeated CRO Sprints:
- Higher RPU leads to increased Ad ROI → more scalability
- Aligned Customer Journey leads to more Customers turning into Brand Advocates → more brand recognition
CRO continuously impacts your Scalability and Bottom Line Profits.
Which is also why brands like the Oodie have been with us for 2+ years.
For 8-Figure Brands:
We help you maximize conversions and AOV, so you can scale further and more profitable.
Schedule A Demo Call To Learn How We Can Install Our Accelerated Growth Model™ In Your Business To Maximize Conversions with AI And Make More Money Per Customer.
Here's what industry Titans are saying:
Result: Made Millions with Conversion Optimization
Davie Fogarty
The Oodie
"I had used five agencies prior to meeting Carl and I was pretty over it. But then we brought him on and he just blew me away because of the speed and velocity that they were actually aiming to roll out tests."
Result: Scaled from $5 to $15M in 12 months
Greg O'Gallagher
Kinobody
"We have been working together for years now and put together some really awesome Tests."
Result: Added over $500.000 to Bottom Line in first 2 Months
Ignasi Faus
Cocunat Beauty
"We've been working with them about 2 months and they've been incredibly professional.
We've done 8 Tests and 6 have been successful. We've added over half a Million to our Bottom Line.
They're extremly responsive and actually overdeliver. I couldn't be happier and highly recommend them."
Result: Made $1.9M in Revenue
Alexander Adlung
Naturtreu
"Once you go from 6- to 7-Figures a month you need to start doing CRO & AB Testing.
The Process has so many moving parts that you need a solid Team and Carl did a good Job at building this Team and handle a big Brand.
The Results have been really good right from the Start. I'm a fan of quick results, and they really delivered within a short time."
Result: Exited his Business
Paul Niklas
OzziMozzie
"Quick Testimonial for Accelerated Agency. We've worked with them on a few of our brands. They're the best CRO Agency I've ever worked with."
Result: Scaled to $10M in first year of launch
Akaash Paketherran
Nomisk
"They are CRO Experts and have completely changed the trajectory of my business.
Back in May I did 100k/mo in sales, now I'm doing well over 2m/mo. I attribute a lot of this success and growth to ACCELERATED and optimizing our Funnels."
Result: Built new profitable funnels
Alex Fedotoff
DTC Brands
“We own a portfolio of brands and are doing $30m a year. I want to recommend Carl as a CRO Specialist and overall amazing person to work with."
Result: Over $2Million in Revenue added
Serkan Dagdelen
Makani Germany
"We have been working with them since August 2022.
Their work is extremly professional and they generate a lot of additional revenue for us."
Result: Great Mastermind Event
Ian Nagy
Vidtao & Inceptly
“Carl is one of the brightest minds in CRO and marketing. He came to our VidTao live event in the oxford university and completely crushed his presentation.
If you have any opportunity to work with Carl, he has my highest recommendation.”
Result: New Landing Pages & Funnels that drive Millions in Revenue
Matt Stenning
The Oodie
"We've been working with Carl and the Accelerated Team behind the Scenes here at the Oodie since middle of 2022.
We've done a full PDP rebuilt and re-design to boost our conversions and make the page more brand-aligned.
Over the time we've been working on lots of Landing Page builts and also Split-testing the complete Funnel.
Working with him and the team has been a breeze. He's overdelivered and help us move the needle. Looking forward to continue working with him."
Result: Grew Brand Portfolio from $300M to $400M per year
Sebastian Szalinski
Portfolio Brands
“2021 we did $300m in Sales from our portfolio brands, in 2022 we will do over $400million. And one part of that was working with ACCELERATED.
In our view they're the leading CRO & AB Testing Agency that you can work with. And we are more than happy to refer any company, that we work with to them."
Result: Increased Revenue by 24% in 12 months
Tung Do
WLDOHO
"High Return on Spend! Working since over a year with Accelerated.
Almost 40 Tests running with an high success rate. The Workflow and Level of Efficiency is amazing."
Result: Increased Leads by 30%
Brandon Nguyen
eCom Incubator
"The Quality and thought you put into understanding our customer avatar and then being able to develop ideas to optimizing conversion rate and giving insights on how to optimize the overall customer journey at the holistic level is amazing.
That has been super helpful for us and I've never seen that with any other agency.
The speed with you implementing this has also made me a better marketer as well."
Result: Was able to scale his clients way further and profitable
Marc Weindinger
Schema M
"We spend 100m/year on META and TikTok for paid acquisition. I have several projects with ACCELERATED and can really recommend them for CRO & AB Testing.
Their work makes our work better."
Result: Made another $400.000 Revenue
Henry Kohl
Solace Bands
"Accelerated CRO Agency communication has been awesome.
Most importantly they're just super good at what they do. We're going to do another $400.000 thanks to them.
I can highly recommend them."
Result: Added $3M in Revenue to his Brands
Johannes Bittag
Drippy Amsterdam
"Shoutout to Accelerated. We have been working with them for the past 2 years for couple of our Brands.
These guys are the real deal. Carl and his Team actually care about your Brand."
Result: +$1,162,000 Revenue in first 4 Months
Georg Holzer
Holzkern
"I found it very positive that we really stepped on the gas from day one to achieve results as quickly as possible. We really managed to scale several tests per month right from the start and the topic of onsite optimization is super important to us. And an agency that can do this at a certain speed was what we were looking for."
Result: Additional $2.5M Revenue in first year of working together
Marko Kaufmann
Outdoorheld
"It's just cool to not only have a business partner where you say, yes, that's the one, but where you also understand each other. You're on the same wavelength and you really connect and feel comfortable with the people and feel understood, you just realize that there's a certain humanity there."
Result: Increased Conversion KPIs by +30% in Q4
Tung Nguyen
Rosental
"Accelerated helped us bring our Cross- & Upselling to a whole nother Level.
Our KPI's increased between 30-40% and we've increased our Revenue during Q4 enomoursly.
I can highly recommend working with them."
Result: Increased CVR by 27% and AOV by 15% in 3 Months
Melanie Becker
Colibri Skincare
"We're really happy to be working together. Also in regards to the Tests and execution.
The Tests had a positive impact on Conversion Rate and Average Order Value."
Result: Built CRO Process form scratch and added multiple 7-Figures to Revenue
Denys Lichtenstein
SassyClassy
"CRO Kings!
We have been working together for almost a year and it has been a breeze."
Invited to eCommerce Summit
Nathan Chan
Foundr
"Introducing the secret weapon that founders like Alex Hormozi and Davey Fogarty from the Oodie have used to scale and grow their eight figure brands. Introducing Carl Weische from Accelerated Agency here, and he's gonna deep dive onto how to maximize your conversions by leveraging sales psychology to really transform your eCommerce store into a selling machine. "
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